Client: 
Pepsi with their new product 'Pepsi-tamins' 

Purpose of campaign:
Promoting their new product, to increase sales, market share and product awareness

Unique Selling Point:
The unique selling point of these are they are the only flavoured vitamin sweets. There are many 'cola' flavoured confectionaries available but none of them have health benefits. Furthermore, these aren't just for health; being aimed at gym-goers, they contain protein, creatine and zinc

Placement:

Kiss 100, Kisstory, Capital, in the evenings; so like after 5:00pm because that's when most people go to the gym and also lunch times (Midday) because all the working people will most probably be on their lunch break.

Production Roles:

There will be 3 main roles that i will take charge of in making this advert. The first is director, I will direct the advert as i will make all the decisions, and have come up with the idea for the ad. 
The second is the writer. This will consist of me writing the script and adjusting the length of it which will determine the length of the advert. The last role is that of the editor who will fine tune the advert, add sound effects, and produce the final, quality advert.

Elements of budget:

I'm using a zero budget for this ad because there is nothing that i have to pay for. This is because the people i'm using for the voiceover are media students, and so will not have to be payed. Furthermore all the music and sound effects i'll be using, will be free to use.

Target Audience:

This advert and product is aimed at men and women (although mainly men) aged from roughly 20-50 years of age, who go to the gym or are very keen in fitness and exercising.